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Times the Bookstore wanted to develop a retail brand aimed at the travel segment. It needed to borrow heavily from their main high street brand but would be tailored to the needs of travellers.


Communications
A visual identity, in-store signage & messaging system were developed.

People
By ideating around the Asian Business traveller we were able to develop relevant products & services.

Products & Services
The ‘Times Travel’ brand was created & used in generating ideas for the product offer in each zone, key store features, as well as the store format & layout.

Experience
The store concept was briefed to the interior design team for implementation

www.timesbookstores.com.sg